SEO Project #1 – Page Titles Should Include More Than Your Keywords – Update #2

Previous Post For This Project

I spent some time reviewing my project site today and was concerned about my page titles. I'm wondering if they are a bit overcooked. Since I am not disclosing the name of my site for reasons noted in my previous post, lets just say my site is about electronics and one of my keywords is "plasma televisions".

For the page I use to target "plasma televisions", I've named the page "plasma_televisions.htm", the anchor text I've used to link to the page is "Plasma Televisions", and the title of the page is "Plasma Televisions". I was concerned if this appeared unnatural and spammy in the eyes of the search engines.

I posted a message in the SEO Book Community and got a reply back from Aaron Wall a few hours ago. Aaron Wall says,

"If you use a really tightly matched page title make sure there is some variation between the page title and the on page H1 tag. If my site was new with low authority I would probably add a few modifiers in the page title to try to cover a wider net of longtail keywords if there are any relevant ones.

Google will show up to ~ 70 characters from your page title in the search results. You can put other relevant keyword modifiers or some of your marketing message in it...also the meta description can help with messaging."

First of all, I wasn't even using H1 tags on my site. Earlier today, I went back and added H1 tags around the article title. My article title already contains some variation of my targeted keywords.

I also took Aaron's advice and modified my page titles. For my fictional "Plasma Televisions" page title, I would change it to something like "Best Buy on Plasma Televisions" or "Plasma Television Reviews - Buying Guide".

I am hopeful that this will go a long way in helping me pick up some more long tail keywords. Only time will tell.

 

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Posted by: Brent Crouch on 05 May, 20082 Comments »

2 Responses to “SEO Project #1 – Page Titles Should Include More Than Your Keywords – Update #2”

  1. May 13th, 2008 at 9:59 am
    G.Suvorov Says:

    For keywords research you should try SeoDigger.com.
    What it does is it accepts a url from the user and it shows the keywords for which that site ranks within the top 20 Google search results.You can sneak on your competitors blog or site and find out what keywords it ranks for highly in Google.Obviously you can also check whether your site

  2. May 13th, 2008 at 11:55 am
    Brent Crouch Says:

    @G.Suvorov – Thanks for the heads up on SEODigger.com. I’ve bookmarked it and will using it for my competitor research.

    I really like the SEO Quake plugin. I just installed it on my Fire Fox. I would like to offer you a guest post so you can introduce my readers to it. Let me know if you are interested.

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